STRONG INTEREST INVENTORY®
The STRONG Interest Inventory® is an internationally-recognised benchmark tool, widely used in careers guidance and career changes.
It helps establish connections between a person's interests and his/her choice of profession, training and leisure pursuits.
E.K. Strong, a professor at Stanford University, sought to examine the degree of similarity between the interests of an individual and those of people who are satisfied in their work. People are naturally attracted to activities they enjoy, and in time they develop skills and abilities in these areas. They tend to seek work environments that match their interests and offer a field of expression for their values and attitudes.
The latest version of the STRONG Interest Inventory ® is the result of a century of research.